# Accor

### Capturing the experience between the destination and hotel

## 1%

Reduced Content Expenses

## 1x

Increased Content testing

## 60 to 1 days

Content Delivery Time

## Approach

Grew from a single hotel pilot to becoming Accor's global [travel content production](/content/travel-content-solutions/index.html) partner, creating over 1,000 assets across 50 hotels in the Middle East Africa Asia-Pacific (MEA APAC) and multiple brands.

## Results

Significant cost reductions, increased scale of content and reduced content creation times delivering massive ROI versus prior production partners.

## Impact

Our holistic [hospitality marketing](/content/what-we-do/hospitality-marketing/index.html) strategy led to MEA APAC becoming Accor’s fastest growing region in 2023.