Brand USA

Creating the USA's most successful tourism marketing campaign ever

1BN

Impressions

1M

Video Views

1M

Incremental Visitors

Wyoming in Winter | Yellowstone & Grand Teton National Parks | Visit The USA - YouTube

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Wyoming in Winter | Yellowstone & Grand Teton National Parks | Visit The USA Visit The USA

Visit The USA 89.6K subscribers

Approach

Created the largest content library of US tourism content in the world, servicing over 900 public & private sector partners of the US government. Created “United Stories” a tourism brand & global destination marketing campaign creating inspiration to visit all 50 states of USA.

Results

United Stories became the most awarded marketing campaign in US tourism history and helped Brand USA secure their highest ever partner marketing dollars (multi millions from the public & private sector).

Impact

According to Oxford Economics & The USTA, Brand USA and our travel content marketing drove over 6.6 million incremental visitors, 52,000 incremental jobs for Americans and $21.8 billion dollars of economic impact.