# Brand USA

### Creating the USA's most successful tourism marketing campaign ever

# 1BN

Impressions

# 1M

Video Views

# 1M

Incremental Visitors

Wyoming in Winter | Yellowstone & Grand Teton National Parks | Visit The USA - YouTube

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[Wyoming in Winter | Yellowstone & Grand Teton National Parks | Visit The USA](https://www.youtube.com/watch?v=57lMcK9bQnU) [Visit The USA](https://www.youtube.com/channel/UC6G-WN8KW4qFHEmdyyQtF7g)

Visit The USA 89.6K subscribers

## Approach

Created the largest content library of US tourism content in the world, servicing over 900 public & private sector partners of the US government. Created “United Stories” a tourism brand & global [destination marketing](/content/what-we-do/destination-marketing/index.html) campaign creating inspiration to visit all 50 states of USA.

## Results

United Stories became the most awarded marketing campaign in US tourism history and helped Brand USA secure their highest ever partner marketing dollars (multi millions from the public & private sector).

## Impact

According to Oxford Economics & The USTA, Brand USA and our [travel content marketing](/content/what-we-do/index.html) drove over 6.6 million incremental visitors, 52,000 incremental jobs for Americans and $21.8 billion dollars of economic impact.