Red Sea Global
Where cinematic storytelling meets conversion
1%
Video Completion on YT & Snap
1%
Increase in Lead Conversion
1%
Session Conversion Rate on Snap
The Red Sea We’ve Saved a Place for You campaign - English
Approach
Red Sea Global partnered with Beautiful Destinations to launch "We Saved A Place For You". This is a full-funnel travel campaign built to turn awareness into bookings.
We engineered the production as a modular asset factory. Every piece of content was formatted for performance: vertical short-form for Meta, TikTok, and Snapchat; premium cuts for YouTube and LinkedIn; display-optimised assets for programmatic and OOH.
The creative strategy ran three parallel tracks: hero content to inspire, occasion-based moments for relevance, and offer-led assets to convert. Our creator-led approach captured the Red Sea's beauty while maintaining brand consistency across every channel.
Results
The campaign drove 250K+ video views across platforms and delivered efficiency at every stage of the funnel.
Pinterest added strong lower-funnel volume at low cost, while LinkedIn delivered premium reach and quality leads.
Facebook and Instagram provided scale and engagement, creating a balanced mix of awareness, conversion, and brand lift across global markets.
Furthermore, we drove:
- 99% video completion rate on YouTube & Snapchat
- 128% session conversion rate on Snapchat
- 177% lead conversion lift vs. baseline
Impact
The campaign established Red Sea Global as one of the Middle East’s most forward-thinking destination brands, connecting luxury travellers with a new vision of Saudi Arabia’s sustainable tourism future.
By aligning full-funnel media with format-optimised storytelling, the brand saw measurable growth in awareness, engagement, and qualified leads — driving real travel intent, not just impressions.
“We Saved A Place For You” became a model for how destination marketing can merge cinematic storytelling with performance media, proving that authenticity and efficiency can coexist at scale.