# Red Sea Global

### Where cinematic storytelling meets conversion

# 1%

Video Completion on YT & Snap

# 1%

Increase in Lead Conversion

# 1%

Session Conversion Rate on Snap

[The Red Sea We’ve Saved a Place for You campaign - English](https://www.youtube.com/watch?v=hbwwnbp-gFY)

## Approach

Red Sea Global partnered with Beautiful Destinations to launch "We Saved A Place For You". This is a full-funnel [travel campaign](/content/our-work/index.html) built to turn awareness into bookings.

We engineered the production as a modular asset factory. Every piece of content was formatted for performance: vertical short-form for Meta, TikTok, and Snapchat; premium cuts for YouTube and LinkedIn; display-optimised assets for programmatic and OOH.

The creative strategy ran three parallel tracks: hero content to inspire, occasion-based moments for relevance, and offer-led assets to convert. Our creator-led approach captured the Red Sea's beauty while maintaining brand consistency across every channel.

## Results

The campaign drove **250K+ video views** across platforms and delivered efficiency at every stage of the funnel.

Pinterest added strong lower-funnel volume at low cost, while LinkedIn delivered premium reach and quality leads.

Facebook and Instagram provided scale and engagement, creating a balanced mix of awareness, conversion, and brand lift across global markets.

Furthermore, we drove:

- **99%** video completion rate on YouTube & Snapchat
- **128%** session conversion rate on Snapchat
- **177%** lead conversion lift vs. baseline

## Impact

The campaign established Red Sea Global as one of the Middle East’s most forward-thinking destination brands, connecting luxury travellers with a new vision of Saudi Arabia’s sustainable tourism future.

By aligning full-funnel media with format-optimised storytelling, the brand saw measurable growth in awareness, engagement, and qualified leads — driving real travel intent, not just impressions.

“We Saved A Place For You” became a model for how [destination marketing](/content/what-we-do/destination-marketing/index.html) can merge cinematic storytelling with performance media, proving that authenticity and efficiency can coexist at scale.