Saudi Tourism Authority

Building a world class innovative content library

1BN+

Views

1K

Pieces of Content

$1M+

In Savings (in USD)

STA Lets Go Riyadh - YouTube

STA Lets Go Riyadh Oliva Mazzetti

Oliva MazzettiNo subscribers

Approach

Created an always on content engine that provides high quality content every month for all public & private sector tourism stakeholders. Created the largest library of Saudi tourism authority content in the world and integrated into all paid, earned & owned channels for local and international destination marketing.

Results

Saudi Arabia’s tourism content was the most viewed content of any destination in 2023, content was created for every target market for consumer and trade, with huge costs savings enabled for the Saudi Tourism Authority procurement team.

Impact

Saudi Arabia’s tourism content was the most viewed content of any destination in 2023, content was created for every target market for consumer and trade, with huge costs savings enabled for the Saudi Tourism Authority procurement team.